Testimonials
About Living Tiger Style
Living Tiger Style is dedicated to fostering a culture of purpose, drive, and success. Our mission is to empower individuals and organizations to believe in themselves, compete at their highest level, and always expect to win. Founded by a passionate team of professionals, we are committed to helping you create a positive and thriving environment in your business, school, or team.
Our core values include integrity, perseverance, and community. We believe that by living with purpose and pushing ourselves and others to give their best, we can achieve extraordinary results. Join us on this journey and transform your culture with Living Tiger Style.
What Our Clients Say
Alex Demczak
Author & Speaker
Cindy McCachern
Cam Michael
★★★★★
TIGER STYLE is a time-tested and championship-proven culture. Coach Smith’s approach is inspiring, empowering, and immediately useful in building a winning program. This book gives readers a roadmap of how TIGER STYLE works and what drives its effectiveness.
Eli Drinkwitz
Head Football Coach University of Missouri
★★★★★
I was blessed to be around when the phrase “Tiger Style” was adopted. This simply meant we would outwork all the competition. It was a new tradition and standard we set. No shortcuts, no skipping runs, and definitely no taking the stairs. Tiger Style gave us a sense of pride. We upset Colleges that hadn’t lost to us in decades. We developed the expectation to win with hard work year round. It is something I look back on proudly as I was a part of a culture created, and still live today.
Tyron Woodley
2x All-American,
UFC Champion
★★★★★
I have had the great pleasure of hearing Coach Smith speak on several occasions. He is a dynamic and passionate speaker on leadership, and frankly, living everyday life in a purposeful way. When he talks about Tiger Style, the unique guiding principles for those in the Mizzou Wrestling program, the lessons apply not only to wrestling, but in business and life. We often draw comparisons to athletics in the business world when we think about teamwork, passion, and drive to succeed. I would love for everyone in our organization to hear Brian’s Tiger Style philosophy and apply it to what we do every day for our customers and for each other. Coach Smith is a real treasure at Mizzou and in our community.
Matt Williams
Market President
Simmons Bank
★★★★★
I invited Brian to come out to speak to a group of young professional leaders from all different industries throughout the community. His message was clear, practical, inspirational, and most importantly of all – widely applicable to a wide audience. We couldn’t have been happier with Brian’s presentation, and highly recommend him to any group looking to develop leaders and teams.
Garrett Walker
AVP, Private Banking
Simmons Bank
Chair of Emerging Professionals in Columbia, Chamber of Commerce
★★★★★
I saw Coach Smith present at a Positive Coaching Workshop about the Tiger Style philosophy a few years ago. It was an impressive presentation. Then during the fall semester of 2024, I saw the theory in an applied setting when I worked with the coaches. I witnessed how Coach Smith was open to new ideas and how he interacted with other coaches and athletes. Tiger Style is real. Furthermore, Coach Smith has written this book in an easy-to-follow format with great structure and content. I highly recommend this book to any coach, parent, or athlete.
Ben Loeb
Mental Performance Consultant to MU Wrestling,
Missouri Sports Hall of Fame inductee
★★★★★
Coach Smith’s presentation focused on translating his Tiger Style principles and applying them to the business world. He emphasized the relentless approach to discipline, strategy, and teamwork – attributes which directly translate to success in business. By integrating these principles, Coach Smith illustrated how businesses can enhance their performance and achieve their objectives, all through the tenets of Tiger Style.
Keith Whitney
Market President
Simmons Bank
★★★★★
Having studied and educated thousands of coaches, I can unequivocally say that Brian Smith is one of the best coaches I have ever met. He is a transformational leader, constantly looking to learn and improve. Whether you are a sports coach, business leader, or lead in another capacity, Tiger Style is a must-read. It provides you with a step-by-step method for building a winning team culture.
Dr. Dan Gould
Former director of the Youth Sport Institute
★★★★★
I have worked with Coach Smith for twenty-plus years as the team physician for the University of Missouri Wrestling Team. He has proven himself to be a winner by creating a great culture and developing young men. Coach Smith has done this by forming Tiger Style. Tiger Style is not just words said when the team breaks a huddle, it is a lifestyle. I have used this framework to build the culture in our practice.
Dr. Bus Tarbox
Orthopedic Surgeon at Columbia Orthopedic Group
Team physician for Mizzou Wrestling since 2001
★★★★★
Leadership is the result of successes, failures, experiences, vulnerability and humility. It defines culture, community and purpose. Brian Smith has captured the essence of servant leadership in Tiger Style. This is a ‘must have’ tool for any organization that is focused on building and maintaining comprehensive excellence. Outstanding message and strategies!
Mike Alden
University of Missouri Director of Athletics(retired)
MRJ Advisors LLC-Principal
★★★★★
I highly recommend Brian for his insightful presentation on the 8 steps to a winning culture, “Tiger Style”. He used real-life examples to illustrate how each step contributes to creating and sustaining a thriving workplace. Our team left equipped with practical tools that they can integrate into their daily lives, fostering a winning culture both at work and at home. One of the most impactful takeaways was the importance of embodying this culture in all aspects of life. Brian’s approach truly empowers people to achieve success in everything they do.
Michael Curry
President
Atlantic Southern Paving and Sealcoating
★★★★★
When we celebrated our 40th anniversary, our theme was “a proud past and a bright future.” Coach Smith took the time to understand our business and hit the mark perfectly to kick off our week-long celebration. He was outstanding in incorporating Tiger Style to our business goals and objectives. The themes of Tiger Style translated to our business objectives in the same way he has built his Nationally ranked wrestling program.
Steve Knorr
Endovac Animal Health